我们的背景
That's china 是由国务院新闻办主管、五洲传播出版社主办的国家级重点媒体。
That's china 是国际化背景下的跨文化、跨国籍、跨行业的英中双语媒体。
That's china 是精确、细分媒体市场中面对最高端人群的媒体。
我们的读者
我们的读者为外籍在华的商务、专业人士以及有海外经济、文化合作背景的中国人。
我们的读者具备一定的英中双语交际能力。
我们的读者不仅有很强的经济能力，同时还有很高的消费品味、国际化的生活方式、最前端的思想理念。
我们读者引领着中国当代人生活方式的最前端，而我们是这个人群的核心媒体。
我们将一起分享我们的媒体。
我们以"有趣味地生活在中国"为核心内容，通过文化感悟，旅行体验，生活方式、投资置业、自我修为等途径，分享共同的但又是极具个性的价值观。
我们的形态
每月128P 容量，中国元素加现代设计风格，环保纸张。同时出版电子刊物。
我们的传播
订阅：国际背景企业、外籍商务专业人士、高等学校图书馆
展示：高端酒店、高端餐馆咖啡酒吧、国际航班、高端金融房
产汽车客户空间、高端教育机构、政府涉外部门。

我们的活动
与政府合作的城市综合性国际日、国际文化集市、艺术类比赛、旅行采风活动。
与政府合作的海外孔子学院中国文化推广与展示。
与高端房产、教育、金融等服务机构和客户合作的国际性专业对话、论坛、分享交流会。
与高校合作的体育运动赛事。
与各国使领馆及各国商业机构合作的文化交流推广活动。
与本地大众媒体合作的中外读者文化、旅游分享活动。
年末读者答谢会。

INTRODUCTION
ABOUT US
Drawing backing from the Information Office of the Zhejiang Provincial Government, China Intercontinental Press and the Information Office of the State Council, that's China is the only English language magazine that covers the entirety of Zhejiang Province and provides expatriates in the Yangtze River Delta regions, and foreigners who stay in many other cities in China, detailed, up-to-date information about Zhejiang province and its capital city of Hangzhou as well as a selection of the country's goings on and news of the month. With a 10-year history that cannot be described as anything other than glorious, that's China has served the expatriate community with dedication and a focus on improvement - the magazine covers recent news and business and carries indepth interviews with local celebrities and those visiting from abroad. The magazine also features informed and incisive articles on cultural and art issues as well as tourist hotspots.

At the time of its inception when it was called INTOUCH, the magazine was a mere bi-monthly publication of some forty pages. The magazine joined the reputed that's English magazine family in 2009. Now readers can, and do, delight in a monthly magazine that reaches a dizzying height of up to 100 pages. As a member of the extended that's family that includes several other magazines based in Shanghai, Beijing and Guangzhou, our team strives to produce a unique, most widely respected English media brand in the country's most vibrant and dynamic province.

The editorial goal of that's China is to enrich the lives of English readers in China, especially in Zhejiang province and Hangzhou, whether they be first-time tourists, resident foreigners or locals. Substantial progress has been made over the past decade by the team to integrate the content into the expat community and the city they are based in.

Starting from the 2013 year-end issue, the distribution coverage of the magazine is expanding to cover newsstands across Hangzhou, the capital city of Zhejiang, and Ywu. Readers can also find access to the magazine from Amazon.com, WeChat, Weibo and Kindle.

THE TEAM
The quality and reputation of that's China is guaranteed by a quality-conscious team that sets the goal high to reach international publication standards. Major contributors andthe majority of senior editorial office staff are from English-speaking countries.. The team has also been providing quality translation services for several major festivals and expos held regularly in Hangzhou such as the West Lake Expo, the Hangzhou International Cartoon and Animation Festival and the World Leisure Festival The company is also responsible for Hangzhou Weekly, Hangzhou's only English newspaper and a valuable resource for news, travel and entertainment information.

READERSHIP
Readers of that's China are professionals, university educators, provincial and municipal government officials and language learners. With Zhejiang and Hangzhou's steadily increasing number of foreign residents, business and cultural travelers and well-educated, cultured locals
enjoying city life to the full, the amount of English readers in Zhejiang alone has reached a
record high. Statistics show the greater Zhejiang, Shanghai and Jiangsu area has 250,000 resident foreigners and this part of China is visited by over eight million foreign tourists every year. The international community of Hangzhou currently stands at 10,000 resident foreigners and was enriched by nearly 2.3 million foreign tourists in the year 2012 alone. Hangzhou was approved by the State Tourism Bureau and the World Tourism Organization of the United Nations as one of the 'Best Tourism Cities of China' in 2007. Delivering more than 30,000 copies per issue, that's China is a truly unique and effective platform for promoting products, brands and strategies. Official statistics show the number of incoming foreign students into Zhejiang, from as many as 166 countries, has increased at an average rate of 28% in the past three years and a record high of 17,549 foreign students entered in 2012. Yiwu, where the world-famous small commodity goods market is based, has a stunning number of resident foreigners that is topping that of Hangzhou and Ningbo. Every issue of that's China will be distributed to bars, deluxe office buildings and apartments, fine restaurants and cafes, such as all Starbucks locations, fitness centers and beauty salons in major cities of Zhejiang and various consulates in Shanghai. The magazine is also delivered directly to rooms of most of the five-star hotels in all major cities in the province, multinational companies, economic development zones, representative business organizations and government offices of many cities. We are expecting to add more distribution locations to the list in future. People living outside Hangzhou also enjoy convenient access to that's China via the country's postal service.